Walmart Connect is Walmart's media business that helps brands connect with Walmart customers in many ways, including online, in the Walmart app, and in stores. Brands can promote their products using Walmart’s wide range of tools, such as self-checkout screens, the Walmart website, and events sponsored by Walmart.
What I Do as a Program Manager
As a Program Manager at Walmart Connect, I handle multiple creative projects at the same time, making sure all requests for my assigned brands are carried out smoothly. I manage everything from the start to the finish of each project, ensuring that the creative work meets expectations and deadlines. Some of the key tasks include:
- Display Ads: Designing high-impact visual ads for both Walmart's onsite platforms (homepage, search, browse pages, and item pages) and offsite channels, ensuring they capture customer attention and drive engagement.
- Brand Pages: Developing comprehensive and interactive brand pages that highlight product features and benefits, providing a seamless shopping experience on Walmart’s digital platforms.
- Self Check-Out Ads: Creating engaging promotions displayed at Walmart’s self-checkout stations, effectively capturing customers' interest at the point of sale.
- In-Store TV: Producing dynamic content for Walmart’s in-store television networks, enhancing in-store customer engagement with visually appealing and informative content.
- Email Campaigns: Crafting targeted email campaigns to engage Walmart customers, leveraging data-driven insights to personalize messages and increase open and click-through rates.
- Video Content: Producing high-quality videos that tell compelling brand stories, showcased on Walmart’s digital platforms and social media channels to enhance brand visibility and engagement.
How I Excel in Project Management
I excel in managing projects by:
- Allocating Resources: Matching the right people and tools to each project based on their skills and availability.
- Managing Timelines: Keeping project schedules on track and proactively addressing any delays.
- Collaborating with Stakeholders: Serving as the main point of contact between sales, creative, and production teams to ensure clear communication.
- Ensuring Quality: Making sure all deliverables meet Walmart’s high standards.
Notable Achievements
During my time at Walmart Connect, I’ve successfully launched brand pages and campaigns for well-known personalities like Paris Hilton, Jessica Alba, Mindy Kaling, Rachael Ray, and Larry Fitzgerald Jr. These projects have greatly increased brand visibility and customer engagement, showcasing my ability to manage and deliver impactful projects.
