Creative Producer at Airbnb: Driving Family-Oriented Campaigns and Media Solutions

At Airbnb, I led the management of both internal production resources and external vendors to create impactful print advertising for family magazines and dynamic HTML5 rich media banners. Our digital media partners included prestigious names such as Condé Nast, AOL, Evite, Little Things, and Hulu.

I spearheaded the design and development of multiple integrated projects, ranging from rich media banners to print ads, all centered around Airbnb’s Summer Family Trips campaign. This marketing initiative was inspired by Airbnb's mission to become the top choice for families during summer travel planning.

Key achievements and responsibilities included:

• Project Leadership: Managed the end-to-end production process, ensuring seamless coordination between internal teams and external partners.
• Creative Design: Developed visually compelling print and digital advertisements that effectively communicated Airbnb’s brand message.
• Campaign Strategy: Designed and executed the Summer Family Trips campaign to enhance brand visibility and engage families planning their summer vacations.
• Collaborative Efforts: Worked closely with senior-level partners, leveraging their insights to refine campaign strategies and improve outcomes.
• Data-Driven Decisions: Utilized metrics and test-driven decision-making to optimize advertising effectiveness and achieve measurable results.

My role required a blend of creative vision, strategic planning, and collaborative teamwork, all aimed at positioning Airbnb as the go-to platform for family travel experiences. This experience has equipped me with the skills to lead complex marketing projects and drive successful outcomes in dynamic environments.